Standard Dose
VP OF BRAND
Standard Dose launched in 2019 with the goal of redefining wellness and setting a new standard for holistic health. As the company’s first hire, I worked alongside its Founder to build the brand from the ground up. Through a unique brand story, meticulous product vetting and curation, and an unwavering visual identity, Standard Dose became an award-winning brand within its first year of operation. Over the next 5 years, I served as the VP of Brand and Chief of Staff leading Brand Strategy + Innovation, Buying + Merchandising, Strategic Partnerships, and PR + Marketing building a brand deeply rooted in customer experience and education.
STRATEGIC INITIATIVES
As VP of Brand, it was my job to create unique customer experiences that resonated every. single. day, but first I had to win over internal teams and lead with excitement, confidence, and vision on strategic initiatives like creating a loyalty program, leading international expansion to the UK, and spearheading high-visibility partnerships like Standard Dose x John Lewis.
PRODUCT DEVELOPMENT
CONTENT CREATION
