Anthropologie Weddings (formerly BHLDN) transformed the bridal industry by pioneering online shopping for wedding gowns - disrupting a market once exclusively reliant on brick-and-mortar stores.

As Senior Ecommerce Producer, I led the execution of digital projects for events and marketing, website merchandising, and product content updates, ensuring a seamless and inspiring customer shopping experience in a rapidly evolving market. The launch of mix-and-match bridal separates and bridesmaid wrap dresses introduced unique challenges, requiring strategic problem-solving and continuous refinement.

Over 4 years, I progressed from an assistant to senior role at BHLDN and was working alongside Anthropologie and URBN development teams to prepare for the brand’s migration to Anthropologie.com at the time of my departure.